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Case studiesPJ & Associates
Case study·Finance & compliance
PJ & Associates logo

PJ & Associates

Built with production credibility and a workflow-first UX.

A service-led advisory site with clear offers, proof, and conversion paths.

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PJ & Associates hero screenshot

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Hero snapshot

Primary users

Business owners • Founders • SMEs

Core constraint

Service clarity

Context

Who it’s for, and what changed.

Users

Business ownersFoundersSMEs

Constraints

Service clarityTrust signalsConversion CTA ergonomics

Problem

The friction we removed.

Needed clear service modules and credibility for compliance-driven audiences.

Outcomes

  • Clearer service navigation
  • Better on-page conversion
  • Improved content structure

Solution

The approach.

Structured service modules and clear contact paths with proof narrative.

Build notes

  • Sectioned layout for scanning
  • Mobile-first CTAs

UX patterns

Design decisions that scale.

These patterns make the experience predictable under stress—whether it’s content discovery or day‑to‑day ops.

  • Service cards
  • Process strip
  • FAQ + trust placement

Typography

Readable = credible.

Geist (Sans)

Readable for service lists and compliance content.

UI system

Color + spacing discipline.

Professional accent palette to keep focus on services and CTAs.

Screenshots

What shipped.

Click to zoom.

Next

What we’d do next.

Tighten the workflow

Audit friction points and reduce steps for the key conversion/ops paths.

Make the system faster

Performance budgets, image strategy, and key-path caching for speed.

Scale with a design system

Tokenize spacing/type, build reusable components, prevent drift.

Start a conversation

Ready to talk about your next release?

Share where your product is today and where it needs to be in the next 6–12 months. We'll respond with a thoughtful point of view—not a canned pitch.

  1. 01

    Share context

    Where you are and what’s next

  2. 02

    Get a point of view

    Ideas, risks, and options

  3. 03

    Shape the engagement

    Scope, squad, and timeline

  • Reply within 1–2 business days
  • No generic sales deck
  • NDA available on request

Prefer email? Use our contact page · hello@simegh.com

Project brief

~2 minutes · we read every submission

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